In 2024 there are more eco-friendly beauty brands than ever that are putting sustainability first and not as an afterthought. The beauty industry creates 120 billion tons, that’s billion with a b, of packaging waste a year. 92% of plastic never gets recycled and ends up in the ocean and landfills, and since around 50% of all plastic is used for packaging, earth-first brands are needed now more than ever. Sustainable, eco-friendly beauty may be the new weird kid in school, but she’s here to stay thanks to brands who are revolutionizing plastic-free zero waste beauty.
As it’s difficult to be truly zero waste, the term zero-waste also includes “low-waste” and “plastic-free” which are products that have packaging made with as little plastic or waste as possible. With zero waste products the packaging is biodegradable, compostable, or reusable.
By 2050 there will be more plastic than fish in the oceans. Why should you care about this? Plastic waste is already affecting us. A recent Environment International study demonstrated microplastics found in the human bloodstream which points to the extent of the environmental and waste crisis we are facing.
Being “zero waste”, “plastic free” and “waterless” is undeniably the future of beauty, not a trend. Ten years ago “natural beauty” was looked at the same way eco-friendly beauty is now, and today, being clean is practically the status quo.
Replace the disposable plastic containers used in your body washes and shampoos with refillable glasses and jars that will last over time. When picking your favorite beauty staples, it’s also a good idea to be thoughtful about what goes into each product—and support companies that promote natural, cruelty-free options. There’s a huge variety of beauty products out there, but just remember to favor the ones that are kinder to your skin and the world around you.
Check out these sustainable beauty brands who are challenging the status quo. 30 Best Natural Zero Waste Beauty Brands and Products 2024 – ORGANIC BEAUTY LOVER
Learn more about EvCC Sustainability! www.everettcc.edu/green
Mariya Zelenskyy – Media and Outreach Coordinator sustainability@everettcc.edu